As a female entrepreneur in the online service-based business world, understanding churn rate and dunning rate is essential for keeping your clients happy and your revenue flowing. By keeping an eye on these metrics, you can identify areas where you need to improve your client experience, service offerings, and payment processes.

Key metrics that every biz owner should be tracking from day 1 and know how to calculate: Gross Profit Margin, Net Profit Margin, and Break-Even Point.