What many may not realize is that pricing isn't just about numbers; it's deeply intertwined with human psychology. Understanding the psychological factors that influence consumer behavior can help small business owners optimize their pricing models and drive sales.

As a small business CFO , I've had the privilege of working closely with entrepreneurs who dream of taking their ventures to new heights. One question that frequently arises is, "Where should I allocate my funds for growth?" In this blog post, I'll share insights into strategic investments that can help your small business expand and thrive.